By: Sydney Tyler
Entrepreneurship and Innovation Institute (ENI) Director, Jennifer Sherer, Ph.D., joined Georgia State master’s student and host, Andreas Preuss of WRAS on Album 88 to talk about entrepreneurship during the pandemic, and how ENI is continuing to help students develop and adapt their businesses to succeed.
ENI’s mission is to educate Georgia State students to develop new businesses, and create new products and solutions that help drive innovation within any organization, according to Dr. Sherer. Though there are many changes occurring in the current environment, ENI upholds that these shifts will only increase the entrepreneurial spirit among students and alumni. The blended learning model that Georgia State has adopted mimics the realities of running a company, as aspects of the business world are constantly changing – a successful entrepreneur will always continue to adapt to foster a thriving business.
Entrepreneurs are known for being persistent, flexible, adaptable and figuring things out, says Dr. Sherer. She’s also a proponent for entrepreneurship in the age of Covid-19 even though many companies are facing challenges. Successful business leaders may need to modify their business plans as a result of the pandemic. Sherer heavily advocates for entrepreneurs to create and ideate with a specific problem or customer pain point in mind. Successful entrepreneurs will take that problem – then adapt their business strategies to create solutions that directly solve their customers pain points.
Listen to the full radio interview here.
WRAS is the Georgia State Student Radio. Album 88 is the student-run radio voice of Georgia State University, broadcasting 24/7 from Student Center West. It features a rotation of indie-rock, indie-pop, electronic and hip-hop music, complemented by an assortment of specialty shows in the evening and weekends, athletics broadcasts and 88 Updates by a student news team. You can listen live at wras.org