ACADEMIC PROGRAMS
Atlanta is the #3 best city to start a career (Atlanta Journal Constitution, 2018).
B.B.A. in Entrepreneurship
The undergraduate major in entrepreneurship equips students with an entrepreneurial portfolio of problem-solving, design-thinking and team-working skills to address customers’ problems with effective solutions. In today’s fast-paced, dynamic economy, employers value an entrepreneurial mindset in professionals across a wide range of jobs and industries. Students with entrepreneurial skills are better prepared to successfully establish and grow their own business.
Program Highlights
Beyond the classroom
Students connect with entrepreneurship and innovation industry leaders through experiences sponsored by ENI and the H. J. Russell Center for Entrepreneurship. More than 20 such events are offered each semester to educate, empower and engage students, including guest speakers, panel discussions and competitions. View the ENI Calendar and sign up for events.
Incubation and Mentoring
In Startup Incubation and Mentoring (ENI 4201), students can receive coaching and seed funding for their startup ventures. Through a network of Georgia State alumni and partners curated teams of students receive mentoring from experienced entrepreneurs. Contact the instructor.
Ecosystem Resources and Connections
Georgia State offers student entrepreneurs of all experience levels access to on-campus co-working spaces and incubators (LaunchGSU); makerspaces (EXLAB and CMII); technology labs (CATLab and CETL); and a Living Learning Community (E-House). Review the list of resources available to Georgia State entrepreneurs.
Downtown Atlanta boasts numerous co-working spaces and incubators within walking distance. These serve as another great resource for student entrepreneurs. Students can take advantage of Georgia State’s proximity to these entrepreneurial hubs to network, seek internships, attend workshops or events and connect with Atlanta’s entrepreneurial ecosystem.
Minor in Entrepreneurship
The undergraduate minor in entrepreneurship equips students pursuing various degrees or areas of study with the skills they need to accelerate a career in their chosen field or to establish their own business. The focus of this program is startup entrepreneurship. Coursework addresses opportunity discovery, business model design, product and service design, scaling of a new venture, business and technology law, among other subjects.
Course Sequence
Required Courses (9 hours):
- ENI 3101: Entrepreneurial Thinking for Startups
- ENI 3102: Product-Service Design for New Ventures
- ENI 3103: Business Model Validation
Add two elective courses (6 hours):
Below is a list of popular choices. Consult the university’s course catalog for a complete list of offerings.
- BUSA 3090 – Survey of Business
- ENI 3770 – Franchising
- ENI 4100 – From Startup to Growth Company
- ENI 4020 – Business Law for Entrepreneurs
- ENI 4060 – Technology Law for Entrepreneurs
- ENI 4201 – Startup Incubation and Mentoring
- ENI 4350 – Technology for Entrepreneurs
- ENI 4389 – Directed Readings in Entrepreneurship and Innovation
- ENI 4560 – Small Business Management
- MGS 4430 – Negotiation
- MK 3010 – Marketing Management
- MK 4305 – Social Media Marketing
- MK 4330 – Principals of Professional Sales
- MK 4850 – Marketing for Entrepreneurs
- Other ENI prefix courses
Non-RCB students: 6 credit hours of ENI elective courses, which includes BUSA 3090 as a required ENI elective.
MBA Concentration in Entrepreneurship
The entrepreneurship concentration equips individuals with the innovation skills to craft next-generation solutions. While the MBA program enhances general management abilities, the entrepreneurship concentration focuses on preparing graduates to innovate, lead and execute change.
The methods, tools and techniques taught are valuable to those chasing their own entrepreneurial pursuits or taking their talents to a well-established organization.
Robinson’s MBA is flexible in every way. Students take courses at their desired time, location and pace.
Required Courses:
- ENI 8000 – Organizational Entrepreneurship
- ENI 8101 – Improving the Customer Experience
- ENI 8102 – Innovating Customer Value
Electives (select one from the following):
- ENI 8250 – Entrepreneurship and Complex Global Problems
- ENI 8301 – Managing for Dynamic Growth
- ENI 8302 – Leading for Entrepreneurship
- IB 8100 – International Entrepreneurship
- MGS 8420 – Enhancing Leadership Skills
- MGS 8425 – Coaching for Leadership
- MGS 8430 – Negotiation