ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.

ARTEHUB
London Balbosa, Co-Founder & CEO
Rhythm Varshney, CTO
B.I.S. Media Entrepreneurship ’19
[email protected]
B.B.A. Computer Information Systems ’19
[email protected]
Launched July 2019 | Seed Stage
PROBLEM
The lack of price transparency for
fine art, access to art collection
programming and education, art
authentication and limited exposure
art collectors have to new and
exclusive fine art categories and
mediums
SOLUTION
An eCommerce art discovery
platform where aspiring art
collectors can purchase fine art
BUSINESS MODEL
Take 5-20% of every sale
TARGET MARKET
High net worth individuals with
an income >$250,000 annually and
assets >$1 million
KEY COMPETITORS
Artsper, Saatichi Art, ArtsXOfficial,
Patreon Art, Sotheby’s and IKEA
USE OF FUNDS
60% marketing and customer
acquisition, 20% legal, 20% talent
recruitment
What does entrepreneurship mean to you?
The freedom to create systems that scale and create generational wealth.
What are your future goals for your company?
We aspire to partner and scale across all the major art markets in the U.S., China, Africa and Europe. We want to become the one-stop-shop for interior designers, home decor, corporate and restaurant art installations, art assets management, art storage, artist crowdfunding and sourcing, and art commerce on the blockchain.
Share about your team dynamics.
The art industry as a whole operates completely differently than most industries, one large silo full of politics, the elite and money who control how it’s operated. The challenge is convincing art galleries to partner with us as they are afraid we could disrupt their business model. Also, internally our team’s momentum fluctuates, but that’s normal. The challenge there is keeping everyone motivated and inspired like we were when we started.
What advice can you offer to other entrepreneurs?
Be a seeker of knowledge. Always take on new opportunities as a challenge because you have the chance to make them better than they are now. Be a good listener. Observe people’s actions. Keep going. Don’t stop until you know it is time to pivot or start something new from what you’re already doing.
What is Atlanta’s role in your entrepreneurial journey?
Atlanta artists love what we are doing and are giving us a chance to feature their work on our platform in 2020.
FOUNDER INTERVIEW AND PODCAST

ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.