ABOUT THE FUND
TheMain Street Entrepreneurs Seed Fund supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.

CURLNALYZER
Christabel Ghansah, Chief Idea Officer
Alumni (’21), MBA – International Business.
[email protected]
Curlnalyzer will officially launch by 1Q23
PROBLEM
African-Americans spend $1.2 trillion each
year on hair products and that number
is projected to rise. Yet, for many
accessibility is an issue – it is a costly
game of trial and error finding products
that work in maintaining natural curls.
SOLUTION
Create a platform for the exchange of
information and accessibility to products
specifically by hair types and textures
BUSINESS MODEL
B2C business model – Curlnalyzer was created with the end-user in mind so consumers can identify the best products for their hair type and then directly purchase from the Curlnalyzer platform.
TARGET MARKET
People with naturally curly
hair and caretakers of
children with naturally curly hair.
KEY COMPETITORS
CurlBox, FROtorial, Myavana
USE OF FUNDS
50% – App testing & market analysis
25% – team building
25% – community building
Why did you launch your company?
To challenge Eurocentric standards of beauty and ‘professionalism’ for Black women and people with naturally curly hair. I want to make it easier for Black women to find educational resources and products based on their hair types and textures and not be held against standards created without Black people in mind. This is especially timely after the passing of the CROWN (Creating a Respectful and Open World for Natural Hair) Act, which bans race-based hair discrimination.
What is your long-term goal? For you?
My long-term goal is to partner with haircare providers, producers, manufacturers, and retailers to make Curlnalyzer a one-stop shop where consumers can directly order products from the platform based on their specific hair type.
What does entrepreneurship mean to you?
Ability to employ creative and innovative ways in impacting my community. Freedom to be creative. Betting on myself!
What is the most challenging aspect of entrepreneurship?
So far, the most challenging aspect has been finding the right team – people with the needed skillsets who also share my same passions and dreams.
How has your formal education/experiences at Georgia State played a role in your becoming an entrepreneur?
I would say my Digital Innovation class really impacted my thinking and shaped my ability to lean into my entrepreneurial potential. We had a semester-long project where we were encouraged to think about and create innovative products that will solve pressing social issues. We had presentations from past students (some previous MSESF cohort members) and innovators/entrepreneurs from the Atlanta business space speak to us about their journey to entrepreneurship. It was in that class that I really began to think about the possibilities – and believe that with the right support and resources I could bring this idea to life. I was encouraged to apply for the MSESF program and am glad I did. I am now one step closer to making my idea a reality!
How has Georgia State supported you in your entrepreneurial journey?
I would say my Digital Innovation class really impacted my thinking and shaped my ability to lean into my entrepreneurial potential. We had a semester-long project where we were encouraged to think about and create innovative products that will solve pressing social issues. We had presentations from past students (some previous MSESF cohort members) and innovators/entrepreneurs from the Atlanta business space speak to us about their journey to entrepreneurship. It was in that class that I really began to think about the possibilities – and believe that with the right support and resources I could bring this idea to life. I was encouraged to apply for the MSESF program and I am glad I did. I am one step closer to making my idea a reality!
FOUNDER INTERVIEW
ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.