ABOUT THE FUND
The Main Street Entrepreneurs Seed Fund supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.

KYTHE
Joe Griswell, Co-founder, CEO
Current Graduate Student, College of Law & Robinson College of Business
[email protected]

Rebecca Rhym, COO
Alumni (’23), J.D., College of Law
[email protected]

Kierra Powell, CMO
Alumni (’23), J.D., College of Law
[email protected]
PROBLEM
Helping people successfully file a personal property insurance claim.
SOLUTION
An easy to use app that counts, describes, as well as provides prices for personal property and enters the data and corresponding information into a NFIP claims form.
BUSINESS MODEL
White label product for WYO/FEMA insurance carriers that will offer the product free to end users (i.e., flood victims).
TARGET MARKET
WYO insurance carriers
KEY COMPETITORS
NAIC (inventory app), Sortly, HomeZada
USE OF FUNDS
60% Marketing
20% Legal
20% Development-related expenses
What is your major at Georgia State? How did it prepare you to run a business?
As a dual degree student at Georgia State, majoring in law and data science, my academic journey has prepared me significantly for running a business. The law degree primarily honed my critical thinking abilities and provided a systemic understanding of organizational structures. Although business organization and corporate law knowledge are helpful, it’s worth noting that these insights stemmed from specific classes not necessarily required in many law curricula. Beyond the legal expertise, the law degree was instrumental in enhancing my interpersonal skills, fostering effective networking, and understanding the nuances of business advising – essential skills in any professional setting. On the other hand, my data science degree, pursued within the business school, equipped me with the technical skills necessary to build our product. It was about acquiring technical understanding and learning to communicate complex legal concepts to non-lawyers. This dual understanding of law and data science has been a significant asset in running a business, allowing me to bridge the gap between legal and technological spheres effectively.
How has Georgia State supported you in your entrepreneurial journey?
Georgia State has been instrumental in my entrepreneurial journey, providing both financial and mentorship support. The scholarships we received alleviated the burden of student loan debt, allowing us to freely explore and cultivate our entrepreneurial interests. Professor Tucker, in particular, has been an invaluable resource. Her investment in our success is evident in her guidance through complex company formation issues and her availability as a sounding board for our ideas. This combined support has fueled our success and continues to drive our entrepreneurial aspirations.
How has your company pivoted from its initial launch?
While our company, Kythe, has remained steadfast regarding our product since the initial launch, there has been a significant shift in our approach to business. We’ve adopted a more people-centric model, prioritizing the needs and experiences of those we serve over easier, potentially more profitable paths forward. This shift may not represent a pivot in the traditional sense, as our product remains unchanged, but it’s a fundamental realignment of our focus and values. We believe that by placing our users at the heart of our operations, we can foster a deeper connection with them and create a more impactful product. This focus on the people we serve has become the cornerstone of our business strategy, guiding our decision-making and shaping the future direction of our company.
What innovative technologies are being leveraged in your business?
At Kythe, we leverage innovative technologies to enhance our business offerings and user experience. Our product employs cutting-edge computer vision technology, which helps identify and label personal property items, simplifying inventory creation and making it more accurate and efficient. In addition, we’re integrating artificial intelligence (AI) to automate the pricing of these items, streamlining the traditionally time-consuming and often
inaccurate manual pricing process. We can offer market-reflective, fair pricing with minimal human intervention with AI. Overall, these technologies are being used to essentially automate the creation of a personal property inventory, a task that has traditionally been tedious and prone to errors. These innovations position us at the forefront of the legal tools industry, significantly enhancing our services’ accuracy, speed, and affordability. life.
What advice can you offer to entrepreneurs?
Listen more (especially to your customers).
What is the most challenging aspect of entrepreneurship?
The most challenging aspect of entrepreneurship is often the loneliness and isolation that comes with navigating the complexities of building a business.
FOUNDER INTERVIEW
COMING SOON
ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.