ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.
TOTEM AGENCY
Ashley Richardson, Co-Founder & CEO
Kate Shaub, Co-Founder & CTO
B.S. Economics ’17
[email protected]
Rutgers University, Health Administration ’17
[email protected]
Launched December 2017 | Startup Stage
PROBLEM
A lack of accessible design tools
and information that allow users to
effectively design themselves
without years of training or
expensive, complex software
SOLUTION
We are building a platform that
helps small businesses create and
manage their marketing content easier
BUSINESS MODEL
Ad-based for the basic version of
our software and subscription
revenue for our premium version
TARGET MARKET
Millenial business owners
in big cities who are
minimally tech-savvy
KEY COMPETITORS
Adobe, Canva, Wix, Looka
USE OF FUNDS
50% development, 30% user
acquisition, 20% marketing
How has Georgia State supported you as an entrepreneur?
The education I received through Georgia State’s ENI program allowed me to practice and experience what it was like to be an entrepreneur before fully taking the risk myself. Hearing the experiences of successful entrepreneurs and the challenges they encountered gave me confidence in avoiding common mistakes.
What does entrepreneurship mean to you?
Entrepreneurship means the fearless persistence and guts to believe in and execute on your idea, even when the path is not clear.
How did you meet your co-founder?
We connected through a job site. After working closely together for the first couple of months, we recognized we had remarkable similarities shared by one another. We share similar passions and skillsets and are both committed to building our company full-time. We’ve grown as individuals and as a company, continually improving our product and our vision.
Was there ever a moment you wanted to quit entrepreneurship?
Yes. Plenty of moments. I went straight into entrepreneurship after I graduated without considering it takes most companies 2-3 years to break even. I kept my side job for six months, then quit to move the company forward faster. I had hefty savings, which the company blew through. I thought we were going to see profitability after the first year, but instead, we ended up pivoting. I say this to say entrepreneurship is very unpredictable. If you are a person with bills, unpredictability isn’t your friend. It is important to remember that these are just moments, and moments don’t define your entire future. That’s what has inspired me to keep going.
FOUNDER INTERVIEW AND PODCAST
ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.