ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.

NATURAL LEADERS MEDIA
Daniel Fitch, CEO
Ron Emile, Creative Director
B.A. African American Studies, Film & Media ’15
[email protected]
B.A. Journalism, Psychology ’15
[email protected]
Launched 2010 | Startup Stage
PROBLEM
Businesses are not satisfied with
the ROI and visibility from their
previous marketing videos
SOLUTION
Offer engaging video marketing
packages and content creation in
an inexpensive and efficient manner
BUSINESS MODEL
Transactional revenue model
TARGET MARKET
Small to large businesses,
entrepreneurs, artists and brands
with little or no video presence
KEY COMPETITORS
Trove Studio, The DVI Group,
J + E Creative
USE OF FUNDS
70% marketing, 20% equipment,
10% scaling
How has Georgia State supported you as an entrepreneur?
Georgia State gave me the foundation, connections, eco-system and knowledge to apply in real-world scenarios. The willingness to guide, give feedback and critique the entrepreneurial process from all of my former Georgia State professors and faculty members is priceless. It’s a Georgia State thing. It’s a family thing – The State Way.
What does entrepreneurship mean to you?
Entrepreneurship is a pathway to generational wealth.
What inspired you to launch your company?
To increase awareness and ROI for entrepreneurs, artists, brands and businesses using cutting-edge, efficient content creation tools to create your narrative. We want to help businesses grow.
Have you participated in other entrepreneurial programs?
We are currently involved in the Russell Center for Innovation and Entrepreneurship Accelerator.
What advice can you offer to other entrepreneurs?
Patience, consistency, know-how and customer relations are keys to developing a viable business.
How did you find your team to launch your company?
We are currently a two-man operation. I selected my creative director based on his work ethic from previous projects, hiring him as a freelance contractor. Know the ins and outs of the job you are hiring for. This way, your explanation of the position does not get lost in translation when delivering the details of the position. Go with your intuition. Don’t hire someone out of desperation.
FOUNDER INTERVIEW AND PODCAST

ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.