ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.

NVRBEENSTANDARD
Micah Ford, Founder & CEO
A.S. Business Administration ’21
[email protected]
Launched March 2018 | Seed Stage
PROBLEM
The lack of motivation
among the youth
SOLUTION
Positivity through clothing
and messages
BUSINESS MODEL
Ad-based revenue
TARGET MARKET
Urban youth between ages 17-35
KEY COMPETITORS
ENTRPRNR BALR, Nike
LONG-TERM GOALS
To help every artist to operate
efficiently, autonomously and
independently
USE OF FUNDS
20% marketing, 10% legal,
20% equipment, 50% product
development
How has Georgia State supported you as an entrepreneur?
I’m a member of the Entrepreneurship Club and the Activities Council at Georgia State where I hosted an entrepreneurial showcase for me and other entrepreneurs. LaunchGSU has played a pivotal role in providing workshops and connections, too.
What does entrepreneurship mean to you?
Entrepreneurship means a life full of freedom and autonomy full of joy.
Have you always been entrepreneurial?
I have been entrepreneurial ever since the first grade. Apparently, I wrote in a book in which I was a store owner. While in high school, I sold snacks to my peers. My Mom would take me to Sam’s Club to get a whole bunch of snacks, then I would take my duffel bag stuffed with snacks to school to sell. I had teachers and students buying from me.
What’s your biggest challenge as an entrepreneur?
Consistency is the most challenging part. For instance, when you’re a one-man show, you can get overwhelmed. That is why it is best to remember your goal, so you can push through.
What is Atlanta’s role in your entrepreneurial journey?
Atlanta has been the mecca of creativity for me as I keep finding locations to take pictures. Atlanta is a great place to network with like-minded individuals who can help with your business.
FOUNDER INTERVIEW AND PODCAST

ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.