How has Georgia State supported you as an entrepreneur?
Georgia State has provided mentorship in the way of asking hard questions. Before joining the MSESF program, many ideas of Observe were unwritten. This program forced us to write things down and really explore the details. It has also given us access to a cohort of others facing the same challenges of growing a business that we’re going through, and that has helped us in knowing we’re not facing this alone.

What does entrepreneurship mean to you?
Entrepreneurship is about having a connection to your product. You are tied to its successes and failures; your fears and perseverance are its lifeblood.

What inspired you to launch your company?
We see that students are often going into college without knowing much about their major or what opportunities they will have post-graduation. We saw a massive opportunity in benefiting these students, especially considering that student debt amounts to $1.5 trillion of U.S. debt.

What advice can you offer to other entrepreneurs?
When people start doubting you is when you need to believe in yourself the most.

How did you create a team to launch your company?
Our team is one that naturally formed because we all saw the problem we’re addressing first-hand. A major piece of advice is to choose team members based on people you have had major disagreements with, but can still work with.