ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.

PSYNCHRONICITY
Amber Lewter, Creator
M.S., Ed.S. Professional Counseling ’11
[email protected]
Launched September 2019 | Seed Stage
PROBLEM
Reducing the level of attrition and
turn-over for tech companies
SOLUTION
Teaching employees how to create
work-life balance
BUSINESS MODEL
B2B model with live and remote skill
building trainings and therapy
through a paid membership site
TARGET MARKET
Medium-sized tech companies
with attrition concerns
KEY COMPETITORS
Better Help, Talkspace, Turknett
Leadership Group
USE OF FUNDS
70% tech development, 20%
marketing, 10% legal
How has Georgia State influenced your entrepreneurial journey?
The conflict resolution course I took at Georgia State during graduate school truly transformed my life in ways I can’t adequately explain. It shifted my perspective of conflict as difficult or painful to an opportunity for progress and unity. I intend to help others learn this empowerment as part of Psynchronicity’s services.
What does entrepreneurship mean to you?
Being open to all possibilities all the time without fear and judgment.
What advice can you offer to entrepreneurs?
Know yourself, know who is a part of your village and know how to get support for this journey. Be patient with the process and yourself along the way. Perseverance and self-compassion can be equally valuable.
How has your company pivoted?
My initial concept was “Love Acumen,” a B2C model that taught relationship skills to individuals. Over time, it became apparent that while there is a huge need for the service, there was a small demand. Most people weren’t seeking help with their relationship skills until it was too late. Though the service has stayed mostly the same, the target market shifted. We now serve businesses (B2B) teaching their employees how to create work-life balance.
What is Atlanta’s role in your entrepreneurial journey?
I’m an Atlanta native from a family of entrepreneurs.
FOUNDER INTERVIEW AND PODCAST

ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.