ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.
STUDENTS EXPRESSING LIFE THROUGH FASHION (SELF)
Gynella Ngounou, Founder & CEO
B.I.S. Social Entrepreneurship ’21
[email protected]
Launched July 2018 | Seed Stage
PROBLEM
Many individuals can no longer
afford traditional fashion
design education
SOLUTION
A demanding curriculum structured
around principles of design,
unbounded creativity and business
of fashion, to prepare students for
proactive leadership in the dynamic
and ultra-competitive global fashion
industry
BUSINESS MODEL
We offer three different
membership packages
TARGET MARKET
Sewing enthusiasts, price-conscious
and highly sensitive to the latest
jobs in fashion, luxury and beauty
USE OF FUNDS
40% marketing, 40%
supplies/equipment, 10% legal, 10%
new hires/training
How has Georgia State supported you as an entrepreneur?
Georgia State plays a major role in my entrepreneurship journey by welcoming Students Expressing Life through Fashion (SELF) with open arms and providing us with an incubator space to host sewing classes and our first business grant. If not for Georgia State catering to student-entrepreneurs and establishing a 24/7 co-working incubator space (LaunchGSU) for us to work in, SELF would not have rose to newer heights as quickly as it did.
What does entrepreneurship mean to you?
Entrepreneurship means filling a necessary void and making certain you are putting the consumers in the forefront. As long as you win your consumers over, your business wins.
Why did you launch your startup company?
SELF aims to equip the next generation of designers and sewing hobbyists who cannot afford traditional fashion design education. Whether it is through our design and sewing classes, business of fashion classes, internship and employment outlet, a 24-hour membership-only sewing space, mentorship program and a creative community of joy, we quench the thirst of many seeking an affordable, quality program that caters to their specific design needs.
What advice can you offer to entrepreneurs?
You must have the IQ, EQ and AQ to be a business leader. The IQ is the intellectual ability through which to handle and manage situations. The EQ is the emotional wherewithal – your range of emotion and how you handle stress and pressure which always arises. The AQ is the adaptability quotient through which you respond to change and lead through setbacks.
FOUNDER INTERVIEW AND PODCAST
ABOUT THE FUND
The Marcus Foundation supports Georgia State student entrepreneurs, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.