Oversaturation of the market for pottery home goods with non-unique, mass-produced items and overpriced pieces.
Unique, handmade products that can be personalized to individual interests and preferences.
70% Direct to consumer
Young adult shoppers between 20-40, interior decorators, collectors, plant businesses, sustainability conscious customers and boutiques.
Traditional retailer like Target and Hasami Porcelain as well as higher priced small businesses such as Not Work Related and Lolly Lolly Ceramics.
USE OF FUNDS
30% Hiring and Payroll
What was your major at Georgia State and how did it prepare you to run a business?
My major in college was a Bachelor of Fine Arts with a concentration in Photography. This educational journey has prepared me for my business in several ways. I learned about project management, which has been instrumental in helping me manage my pottery business. I also developed the ability to actively seek feedback, a crucial trait for any business owner looking to continually improve and grow.
How has your formal education/experiences at Georgia State played a role in your becoming an entrepreneur?
As an alumni, I carried the mindset from school to keep juggling projects and immerse myself in art. This led me to start making pottery on my apartment porch, which evolved into Utility Objects today.
How has Georgia State supported you in your entrepreneurial journey?
Georgia State has been instrumental in supporting my entrepreneurial journey in several ways. Firstly, the faculty keeps in touch with alumni and has provided me with resources and information about entrepreneurship programs. Additionally, the school boasts a strong network of alumni and business partners, granting me access to valuable networking opportunities and connections. Having access to this community has been immensely helpful during my entrepreneurship journey, as finding mentors and resources can be challenging outside of academia.
What innovative technologies are being leveraged in your business?
My business currently does not leverage any innovative technologies, but I am hoping to obtain funding to invest in new equipment that will improve the production process. This includes acquiring a jigger/jolly wheel and a vinyl cutter printer. These innovations will enhance product quality, boost efficiency, and create collaboration opportunities with companies seeking branding on handmade pottery forms.
Piece of advice for other entrepreneurs?
Embrace failure, listen to feedback, keep learning and always stay focused on your vision.